WestWayne Sizes Up Buyers for Russell

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

ATLANTA Russell Athletic is set to introduce a new campaign under the tagline “Are you Russell material?” this month.

The effort, from Atlanta’s WestWayne, mixes print in Sports Illustrated, Men’s Fitness, Shape and trade magazines with interactive ads on ESPN.com, CNNSI.com and Yahoo! Sports. Additional marketing includes signage as well as ads in Major League Baseball and college game programs.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in