Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
WestWayne is the final Southern entrant in the Sports Authority’s creative review for its $28 million account.
The agency’s Atlanta and Tampa, Fla., offices will pitch this week against Foote, Cone & Belding, Chi-cago, and McCann-Erickson Worldwide and DDB Worldwide, both of New York.
“Great creative is not going to be enough [to win],” said client senior vice president of marketing Jeff Handler. “I want them to help redefine the brand, then communicate it.”
The Fort Lauderdale, Fla.-based
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in