WestWayne Remains Creative Contender For Sports Authority

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WestWayne is the final Southern entrant in the Sports Authority’s creative review for its $28 million account.
The agency’s Atlanta and Tampa, Fla., offices will pitch this week against Foote, Cone & Belding, Chi-cago, and McCann-Erickson Worldwide and DDB Worldwide, both of New York.
“Great creative is not going to be enough [to win],” said client senior vice president of marketing Jeff Handler.

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