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ATLANTA Southeast Toyota Distributors started the year with the simultaneous launch of campaigns from its general-market and Hispanic agencies.
The Miami-based organization hopes to increase sales from last year’s 250,000 units to 275,000 vehicles in 2004. To that end, independents WestWayne in Atlanta and Machado/Garcia-Serra/Publicidad in Coral Gables, Fla., have created separate campaigns for the Southeast and South Florida, respectively.
Six spots from WestWayne are airing in Florida, Georgia, North and South Carolina and Alabama.
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