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Cliff Freeman and Partners whipped WestWayne and TBWA\Chiat\Day to win the estimated $80 million Hardee’s account.
The Martin Agency in Richmond, Va., dropped out of the race for the Rocky Mount, N.C.-based fast-food franchiser’s account before the final round.
The call was another bitter defeat for WestWayne of Atlanta and Tampa, Fla., which recently lost the closely contested Cingular Wireless review.
“All the agencies were on target strategically,” said Brad Haley, Hardee’s executive vice president of marketing. “So it came down to a creative shootout.
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