WestWayne Lights Up

WestWayne executives were lighting up victory cigars last week, having smoked the competition for the Hav-A-Tampa advertising account.
There was no incumbent for the Tampa, Fla., cigar maker’s business, which will be serviced from WestWayne’s Tampa office. Ad spending will reportedly top $750,000.
Agency chief operating officer Michael Edmeades pointed to his shop’s previous dealings with client marketing director Bo Young as a plus in WestWayne’s pitch.
“We had a relationship with [Young] at Checkers,” said Edmeades, who also noted WestWayne’s category experience with Salem cigarettes working in the agency’s favor.