Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
WestWayne, the South east’s largest independent shop, has issued an RFP seeking “a preferred media buyer.”
“We sent the RFP out to a couple of planning and buying services to get a sense of their capabilities and willingness to work with us,” said president Jeff Johnson. “Periodically, we have media opportunities from national clients that make sense for us to partner with someone else.”
The shop, based in Atlanta, re ported billings of more than $360 million last year.
The majority of WestWayne’s regional print and spot TV buys are handled out of Tampa, Fla.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in