WestWayne Gets Denny's Creative

Pitching Heritage of a ‘Brand We All Grew Up With’ Clinches Win
ATLANTA–Denny’s Restaurants last week awarded lead creative duties to WestWayne, as the client continues its rebranding strategy.
Annual ad spending is estimated at $10 million.
Following a three- month review, the Spartanburg, S.C.-based restaurant chain chose WestWayne in Tampa, Fla., over New York’s Kaplan Thaler Group.
“We brought in one strategy and [pitched] three [spec] campaigns,” said Jeff Johnson, the shop’s Tampa president. “We’re approaching it from an emotional perspective because of the heritage of Denny’s and the role it plays in the lives of the American family.