Westwayne Finds A 'Voice'




Employs Fallon’s Sullivan as Chief Creative Officer
ATLANTA–Making one of the most significant creative hires in the Southeast, WestWayne last week recruited Luke Sullivan of Fallon McElligott as its chief creative officer.
Sullivan, who resigned last week from the Minneapolis-based Fallon after nearly 10 years to make the move to Atlanta, replaces Martin Macdonald, who left the agency in March over creative differences.
Sullivan’s challenge is raising the quality of the $273 million agency’s creative product and, in doing so, help give WestWayne a national presence like The Martin Agency in Richmond, Va.,

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