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NEW YORK — WestWayne in Atlanta has bought Breathe Interactive in an effort to bolster its inhouse direct- and interactive-marketing services. The independent agency finalized its purchase of the one-and-a-half-year-old, Atlanta-based interactive shop last week.
“This is about rounding out [WestWayne’s] integrated offerings. It will make it much more competitive in the marketplace,” said Heidi Klein, principal and co-founder of Breathe Interactive. “Right now, WestWayne is very active in new business. And accounts are looking for integrated agencies.
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