WestWayne Adds 2 Senior Staffers

ATLANTA WestWayne has named David White svp, director of brand planning and Lisa White svp, account director.

At Atlanta-based WestWayne, David White will manage all strategic initiatives, including brand positioning, for the BellSouth Real Yellow Pages and Buffalo Wild Wings accounts. He joins from Publicis Groupe’s Leo Burnett in Chicago, where he served as a lead strategic planner on McDonald’s, working on both U.S. and global initiatives.

Lisa White, who joins from Interpublic Group’s Fitzgerald & Co. here, will now manage Buffalo Wild Wings on a day-to-day basis. At Fitzgerald, she worked on AmSouth and Papa John’s Pizza.

The two executives are not related.

“David is a veteran planner who has a deep understanding of brands, particularly those that play on the national and global stages, and he will bring that expertise to the agency,” said agency CEO Richard Ward. “His background in worldwide planning and strategy makes him a perfect fit for WestWayne as it moves forward.”

Ward added that Lisa White’s background “makes her the ideal person to spearhead efforts on behalf of Buffalo Wild Wings as the chain continues its rapid growth from regional to national brand.”

WestWayne has been trying to build momentum and has made numerous executive changes in the past few months.

In August, the shop added Cici Kelly and Jane Matthews as vice presidents and co-directors of business development.

Ward, formerly a high-tech consultant, joined the shop in March, seven months after the departure of former CEO Jeff Johnson. Ward quickly hired former BellSouth executive Alan Blount as vp, direct marketing, a move intended to open new revenue streams.

WestWayne has been attempting to gain ground for some time, and it was particularly hard hit by the late 2005 departure of SunTrust’s $40 million account, which ranked among the shop’s largest pieces of business.

Billings in 2005 were up 5 percent to roughly $500 million, while revenue rose 3 percent to $51 million.