Westin Wants to Help You Unwind From the Harsh Realities of Travel With Wellness

Global campaign focuses on health and well-being

As Airbnb continues to expand and flourish, it's more important than ever for traditional hotel chains to offer exclusive experiences and unique brand positioning. Over the past few years, Westin has staked its claim on wellness, redesigning its hotels and visual identity to focus on well-being and introducing workout gear lending programs and health-focused menus. This week, Westin is launching a new global ad campaign by Venables Bell & Partners that's centered on its wellness message, its first such campaign since 2011.