Westin Remakes N.Y. Underground

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NEW YORK A picture of a blooming pink flower on an underground wall of a New York City train tunnel is not an homage from a Georgia O’Keefe appreciation society but part of a new $30 million campaign from Deutsch for Westin Hotels & Resorts.

In “Morning Stretch,” an underground flipbook-style set of images meant to be seen by commuters on PATH trains that run between New York and New Jersey and on BART trains in San Francisco, a pink flower unfurls against a black background.

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