Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
NEW YORK A picture of a blooming pink flower on an underground wall of a New York City train tunnel is not an homage from a Georgia O’Keefe appreciation society but part of a new $30 million campaign from Deutsch for Westin Hotels & Resorts.
In “Morning Stretch,” an underground flipbook-style set of images meant to be seen by commuters on PATH trains that run between New York and New Jersey and on BART trains in San Francisco, a pink flower unfurls against a black background.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in