Westfield Returns to DDB After Two-Year Hiatus

LOs ANGELEs—After parting ways with DDB’s shop here in 1999 and then bouncing from agency to agency, shopping-mall developer Westfield Corp. plans to return its account to DDB.

The move comes three months after the client installed new leadership in its marketing department. Upon her arrival, director of national marketing Mary Ann Butcher contacted 12 undisclosed agencies based on recommendations from her field staff and conducted a national review for the $5 million account.

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