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LOS ANGELES Pentax USA has tapped Della Femina Rothschild Jeary and Partners to handle its creative and media account, sources said.

The Golden, Colo.-based camera manufacturer selected Omnicom’s Della Femina in New York following a review. The other finalists were independents Kirshenbaum Bond + Partners West in San Francisco and VitroRobertson in San Diego, according to sources.

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