Western Union in Play

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Western Union Financial Services has put its North American consumer-advertising account in review, the company said last week. The client spent an estimated $20 million in 2001, according to CMR.

Lowe in New York resigned the account in October, citing the client’s desire to focus on the Hispanic market [Adweek, Oct. 29].

Sources said this search, however, will be for a mainstream agency to replace Lowe. Brom ley Communications in San Antonio is Western Union’s Hispanic shop.

The Denver company said it is searching for an agency that can offer multicultural support to consumers in the U.S.





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