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NEW YORK Western Union’s mobile business unit named TBA Global agency of record, charged with building awareness for Western Union’s Mobile Money Transfer service.
Spending on the business, for which there was no incumbent, was not disclosed. TBA’s first work will debut in the U.K. and Kenya on July 10. The agency, a sales promotion independent with 18 offices in North America and the U.K., will also work on other projects for the mobile business unit.
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