Western Union $25 Mil Account in Review

LOS ANGELES — Western Union Financial Services has put its North American consumer advertising account into review, the company said today.

Billings were undisclosed. The account was estimated at $25 million when it was handled by Lowe, New York. The shop resigned the account in October after the client announced plans to focus on the Hispanic market [Adweek, Oct. 29].

The Denver company, which offers money transferring services for consumers, said it is searching for an agency that can offer multicultural support to consumers in the U.S. and Canada.

The review is being led by Achenbaum Bogda Associates in New York.

Western Union incumbent agencies Bromley Communications, San Antonio, and Unity Media, New York, have been invited to participate in the review, the client said.