Western Founder Dennis Holt Mulls Offers

LOS ANGELES — Media buying pioneer Dennis Holt, founder of Initiative Media North America predecessor Western International Media, is “weighing offers” and considering the possibility of starting a new buying service, he said.

Holt declined to identify with whom the discussions are taking place and added that “I have not made any decisions at all” about his next move. He launched Western, the first U.S.independent media agency, in Los Angeles in 1970. Holt sold the shop to Interpublic Group of Cos. in 1994. It was merged with IPG’s European media network Initiative in 1998 and in 2000, the agency was renamed Initiative Media Worldwide.