West & Vaughan Perseveres

Outlasts Large Field to Land Account of Triton PCS
ATLANTA–West & Vaughan (W&V) in Durham, N.C., survived a seven-week review that began with 15 shops to secure the title of first agency of record for Triton PCS, a member of the AT&T Digital Wireless Network.
While the client will only say the account will have a multimillion dollar budget, a source close to the review said spending would exceed $5 million.
After making the first cut, W&V vied in the semifinals with Rockett, Burkhead, Lewis & Winslow, Raleigh, N.C.;