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ATLANTA–West & Vaughan has been named the first agency of record for MyDailyHealth.com.
The Web-enabled, corporate health incentive plan, based in Chapel Hill, N.C., picked the Durham, N.C., shop over several undisclosed agencies after a review.
The media budget, which will include trade print, direct mail and Internet advertising, is $1 million.
“[West & Vaughan’s] creativity and their ability to generate leads within a small and tightly defined market niche . . . tipped the scales,” said client president Jess Eberdt.
West & Vaughan will also provide Web site design services for the company, which does not sell merchandise or advertising space.
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