West Elm’s First TV Ads Capture Your Ascent to Adulthood in Slo-Mo

'Get house proud,' says Humanaut campaign

You’ve come a long way from lumpy futons and milk-crate coffee tables, and you’ve figured out the whole sham, sectional, thread count thing. You know it’s a window treatment, not a curtain.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.