West Elm Unveils Its First Ambassador Program for Content Creators

The retailer wants creatives and industry leaders from all walks of life to share their favorite products with consumers

the inside of a west elm store
The ambassador program features two categories of creators: insiders and tastemakers. West Elm, Jeff Greenberg/Getty Images

Eyeing other people’s furniture and home goods via Zoom has become a mainstay in the pandemic era, and West Elm is taking those glances a step further with a new creator program.

@tiffmoustakas tiffany.moustakas@adweek.com Tiffany Moustakas is Adweek's news and engagement editor, where she edits stories, newsletters, assists with social media and writes about the intersection of marketing and culture.