Influencers & Creators

West Elm Unveils Its First Ambassador Program for Content Creators

The retailer wants creatives and industry leaders from all walks of life to share their favorite products with consumers

the inside of a west elm store — The ambassador program features two categories of creators: insiders and tastemakers.West Elm, Jeff Greenberg/Getty Images

By Tiffany Moustakas

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Eyeing other people’s furniture and home goods via Zoom has become a mainstay in the pandemic era, and West Elm is taking those glances a step further with a new creator program.

The Brooklyn-based retailer just unveiled the West Elm Collective, a new ambassador program that gives content creators and industry leaders the opportunity to share their favorite furniture and design pieces with consumers. A landing page on West Elm’s site allows consumers to click through individually created pages of each participant to learn more them and also purchase featured items from there.

The

Tiffany Moustakas

Tiffany Moustakas is Adweek's news and engagement editor, where she edits stories, newsletters, assists with social media and writes about the intersection of marketing and culture.

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