West Elm Unveils Its First Ambassador Program for Content Creators

The retailer wants creatives and industry leaders from all walks of life to share their favorite products with consumers

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Eyeing other people’s furniture and home goods via Zoom has become a mainstay in the pandemic era, and West Elm is taking those glances a step further with a new creator program.

The Brooklyn-based retailer just unveiled the West Elm Collective, a new ambassador program that gives content creators and industry leaders the opportunity to share their favorite furniture and design pieces with consumers. A landing page on West Elm’s site allows consumers to click through individually created pages of each participant to learn more them and also purchase featured items from there.




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