West Elm Unveils Its First Ambassador Program for Content Creators

The retailer wants creatives and industry leaders from all walks of life to share their favorite products with consumers

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Eyeing other people’s furniture and home goods via Zoom has become a mainstay in the pandemic era, and West Elm is taking those glances a step further with a new creator program.

The Brooklyn-based retailer just unveiled the West Elm Collective, a new ambassador program that gives content creators and industry leaders the opportunity to share their favorite furniture and design pieces with consumers. A landing page on West Elm’s site allows consumers to click through individually created pages of each participant to learn more them and also purchase featured items from there.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in