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McCann-Erickson/S.F. captured the Best of Show honors at the 10th annual Northern California Addy Awards last week for its Washington State Apple campaign. BBDO/S.F. walked away from the competition with the most Addys. The agency won a total of 17 awards, including a Best of Division and a gold for the San Francisco Art Institute . . . FCB/Direct West took top honors at the Pioneer Awards, sponsored by the Direct Marketing Creative Guild/L.A. Other top winners were Ogilvy & Mather Direct/West, Chistiansen & Fritsch/Seattle, Herring/Newman, Seattle and Chiat/Day, L.A.
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