Wendy's Unveils Its First Super Bowl Ad in 50 Years, and It Will Give You the Chills

Because it's set in a freezer

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Wendy’s will turn 50 later this decade, and the fast-food chain has finally decided it’s time to take a bite out of the Super Bowl.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...