WENDY'S TAKES TO THE ICE

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

During the “Burger Wars” of the 1980s, Wendy’s International poked fun at its competitors with advertising likening other chains’ frozen hamburger patties to hockey pucks.
Wendy’s still does not freeze its burgers, but it has warmed to the popularity of hockey. The Dublin, Ohio-based chain has signed its first national sports sponsorship and, beginning with the 1997-1998 season, will be the “Official Hamburger of the National Hockey League.”
Wendy’s gets four TV spots during each NHL game on Fox Television.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in