Wendy’s Super Bowl Ad Makes an Epic Burn About McDonald’s

'The iceberg that sank the Titanic was frozen, too.'

Wendy's social voice moves to the Big Game. Wendy's

Wendy’s is urging consumers to “skip the hamburgers at the Frozen Arches” in a Super Bowl ad that will run during Sunday’s game.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.