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Wendy’s is urging consumers to “skip the hamburgers at the Frozen Arches” in a Super Bowl ad that will run during Sunday’s game.
Wendy’s promo pulls copy directly off of McDonald’s website and tries to use it against the home of the Golden Arches. The ad starts with an image of McDonald’s logo and includes copy below that reads, “Our beef is flash frozen to seal in fresh flavor.” Of course, Wendy’s turns that phrase into a burn that reads like its Twitter account with the line, “The iceberg that sank the Titanic was frozen, too.”