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NEW YORK Fast-feeder Wendy’s said Monday that it will test kids meals in four markets begining this week, offering special youth-oriented fare as replacement items on its regular menu.
The test will be conducted at 420 Wendy’s restaurants in Columbus, Ohio; Miami; Philadelphia; and Raleigh, N.C. The company will support with regional TV spots, Internet and point-of-purchase with the tag, “Let kids be choosy.”
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