Wendy's Pigtail Rebel Returns

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NEW YORK Wendy’s redheaded, pigtail-wearing nonconformist returns in this new commercial from Saatchi & Saatchi, New York. This time, the unassuming maverick is in an open field with a mob of people and they are all running, and jumping, into a large crater in the earth. Like the last commercial featuring the pigtail guy in which he has a sudden epiphany while mindlessly following others around him kicking trees, this spot drops viewers into a world where only lemmings eat burgers that are pre-made and sit on a counter until someone decides to buy one.

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