Wendy's "Perfect"

Change is good, we’re told – often as a way of introducing a specific change that’s better for the person inflicting it than for the rest of us. At a time when so much is in flux, there’s something comforting about things that don’t change. And that’s why this Wendy’s spot (via Kirshenbaum Bond + Partners) is smart to position the brand’s Spicy Chicken Sandwich as one of the constants in life. “Your style, your friends and your life will change,” explains the voiceover as a succession of scenes (from high school to college to first apartment to birthing class and finally on to a family meal at Wendy’s) appear on the screen.