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In April, 16-year-old Carter Wilkerson had a dream—to score a year’s worth of free chicken nuggets from Wendy’s. So, he tweeted his wish to the fast-food giant, which struck a bargain with him. If Wilkerson could get 18 million retweets, Wendy’s would fork over the nuggets.
Wilkerson quickly enlisted the help of the internet, tweeting, “Help me please. A man needs his nuggs.”