Industrious Teen Falls Short of Retweet Goal—but Wendy’s Gives Him Nuggets for a Year Anyway

Carter gets his ‘nuggs’ after setting a Twitter record

The 16-year-old needed 18 million retweets. He got 3.4 million, a Twitter record, and that was good enough for Wendy’s. Illustration: Dianna McDougall; Sources: Wendys

In April, 16-year-old Carter Wilkerson had a dream—to score a year’s worth of free chicken nuggets from Wendy’s. So, he tweeted his wish to the fast-food giant, which struck a bargain with him. If Wilkerson could get 18 million retweets, Wendy’s would fork over the nuggets.

@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.
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