Wendy's Fresh Ideas Lean to the 'Right'

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NEW YORK Fresh meat beats frozen every time. So says Wendy’s latest campaign from Saatchi & Saatchi in New York.

In “Kicking Trees,” which broke on Wednesday’s season finale of American Idol, a mass of people are, inexplicably, kicking trees in a forest. One of them, a man wearing an ill-fitting pigtailed red wig (in homage to founder Dave Thomas’ daughter, Wendy, the face of the company), stops and realizes he doesn’t have to kick trees just because everyone else is doing it.

He

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