Wendy's Founder to Return in Campaign From McCann

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NEW YORK Less than two weeks after dropping its short-lived “Mr. Wendy” character, Wendy’s International is temporarily resurrecting the image of its founder, Dave Thomas, in a new ad campaign, the company said.

Interpublic Group’s McCann Erickson in New York created new work in honor of the Dublin, Ohio-based client’s celebration of “Founder’s Week.”

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