Wendy's Founder to Return in Campaign From McCann

NEW YORK Less than two weeks after dropping its short-lived “Mr. Wendy” character, Wendy’s International is temporarily resurrecting the image of its founder, Dave Thomas, in a new ad campaign, the company said.

Interpublic Group’s McCann Erickson in New York created new work in honor of the Dublin, Ohio-based client’s celebration of “Founder’s Week.”

A print ad and TV spot break tomorrow featuring images of Thomas, who died in February 2002. A voiceover lets viewers know that the fast-food chain is “still doing it Dave’s way.”