Wendy's Changes Creative Course

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NEW YORK Wendy’s is putting its red wig back in the box.

The No. 3 burger chain said today that it would end its controversial “That’s right” campaign. The spots, airing since May, showed red wig-wearing protagonists giving impassioned speeches about how they “deserve a hot juicy burger.”

Next week the ads will be canned in favor of the new “Waaaay better than fast food.

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