Wendy's Brings to Life a Child's Concept for an Ad to Promote Its Burgers

The Twitter campaign uses boy's hand-drawn paean to Dave's Single Burgers

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A child’s love for Wendy’s scrawled out in hand-drawn pictures has come to life as the newest promotion by the fast-food brand that coined the iconic “Where’s the Beef?” campaign slogan of the 1980s.

The ad, which is written, storyboarded and directed by Julien Jantos—whose mother shared it with the brand through Twitter—is called “The Burger.” It tells the story of why Jantos likes Dave’s Single Burgers, the menu choice named after the founder of the business, Dave Thomas.

“The

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