Wendy's, Bates Exec Getting Restless

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NEW YORK-After losing a glut of business in the past 18 months, Bates is in jeopardy of losing its $240 million Wendy’s International account, sources said last week.

It is believed that in recent weeks agencies have been approached by Wendy’s and/or Gary Steele, who has overseen the account at Bates for the past 11 years and remains tight with the client.

Sources

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