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Wendy’s unveiled last week a
national campaign from IPG’s McCann Erickson that introduces the tag “Do what tastes right,” which replaces “It’s better here.” Ads eschew the folksy tone of past campaigns and take a stab at edgy humor. In one spot, a spicy chicken sandwich burns a hole through a table, falls into the apartment below, then into the parking garage, eventually falling all the way to hell.
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