Wendy’s Ads Try New Edgy Tone

Wendy’s unveiled last week a

national campaign from IPG’s McCann Erickson that introduces the tag “Do what tastes right,” which replaces “It’s better here.” Ads eschew the folksy tone of past campaigns and take a stab at edgy humor. In one spot, a spicy chicken sandwich burns a hole through a table, falls into the apartment below, then into the parking garage, eventually falling all the way to hell.