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Nearing the completion of a merger with Anthem that would make it the nation’s largest managed-healthcare provider, WellPoint Health Networks breaks its first image campaign this week, a print effort from RPA.
RPA COO Bill Hagelstein said the ads will run nationally through June in business magazines and newspapers with the aim of “getting the WellPoint name in the right light prior to the merger,” which is due to be completed in midsummer.
The Santa Monica, Calif.-based
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