Welch's to Intro Packaged-Fruit Line

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NEW YORK Best known as a leading producer of grape juice and other fruit beverages, Welch’s is delving for the first time into branded packaged fresh fruits: It is now testing single-serve fresh green and red grapes with an extended shelf life of 12-17 days.

The chilled seedless grapes on stems are packaged in 5 ounce clear plastic containers that claim to maintain freshness and fit conveniently into car cupholders. Testing is at select retailers in Florida, including Wal-Mart and Albertsons, in the refrigerated bagged produce section, priced around $1.69-1.79.

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