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Weiss, Whitten, Stagliano bested at least five agencies to land creative duties for American Skandia, a marketer of insurance, annuities and retirement plans.
Separately, the shop has leveraged its relationship with Ferrari North America, having been assigned the U.S. relaunch of Maserati, set for next year.
The other contenders for American Skandia included Hill, Holliday/Altschiller and Doremus Advertising, both in New York. The client was impressed by Weiss, Whitten’s “stunning creative” and strategic smarts. “They can help us package our message and make it memorable,” a representative said.
The new business comes in the wake of Weiss, Whitten’s loss of the $35 million Barnes & Noble ad account, which went to TBWA Chiat/Day here after a review.
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