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Weiss Stagliano Partners’ first work for new client Talkway.com uses vivid images–including one of a nude infant–to convince Web surfers to access newsgroups via its site.
The challenge was to capture the feeling of trading thoughts on Usenet message boards in a provocative way, said agency president Adam Stagliano.
In one ad, a naked baby is shown above a mock discussion about circumcision. Another uses the image of a hairy upper lip alongside a conversation on electrolysis.
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