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An executive search for a new MediaWise president is under way, following the recent departure of Eileen Weinert from the independently managed unit of Gleason Calise Associates here.
Weinert is now president of Lakewood, Colo.-based Reich Communications, near Denver. She replaces that agency’s retiring founder, Christa Reich.
Weinert said although Reich Communications is smaller than MediaWise, she jumped at the opportunity to return to Colorado, where she began her career.
“If I had to put it in a nutshell, it’s what’s best for my family,” Weinert told Adweek.
“Gleason Calise Associates is disappointed to see Eileen Weinert leave,” said GCA chairman Charlie Calise in a statement.
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