Weinert Exits Gleason

An executive search for a new MediaWise president is under way, following the recent departure of Eileen Weinert from the independently managed unit of Gleason Calise Associates here.
Weinert is now president of Lakewood, Colo.-based Reich Communications, near Denver. She replaces that agency’s retiring founder, Christa Reich.
Weinert said although Reich Communications is smaller than MediaWise, she jumped at the opportunity to return to Colorado, where she began her career.
“If I had to put it in a nutshell, it’s what’s best for my family,” Weinert told Adweek.
“Gleason Calise Associates is disappointed to see Eileen Weinert leave,” said GCA chairman Charlie Calise in a statement.
“We plan to continue [MediaWise] as an independent media company,” said Calise, noting the division has become a major profit center for the $60 million agency.
Weinert was one of five equity principals at the shop (along with Calise, president Matt Gleason, executive creative director Don Sedei and chief financial officer Larry Booth). Weinert’s share of MediaWise has been sold back to Calise and Gleason, she said.
GCA spun off MediaWise in July 1997 with the purpose of pursuing retail and high-tech clients looking for a smaller partner in planning, buying and research for broadcast and print media.
Only last October, MediaWise enjoyed its best round of new business acquisitions since it was formed. The unit added more than $10 million in billings from Mrs Baird’s Bakeries, Busy Body, The Mattress Firm of Houston and the Dallas Mavericks.
Weinert, who had been with GCA nearly five years, previously worked at Media That Works in Cincinnati.
At Reich, her clients will include Gart Sports, the King Soopers supermarket chain and Jefferson Pilot Communications.