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Subway’s child-obesity ads could be lighter on their feet

Childhood obesity is epidemic in this country right now—9 million kids are overweight, according to the surgeon general, and they are developing Type 2 diabetes at “unprecedented” rates. Not surprisingly, this has also become a massive problem for advertisers.

Two years ago, a pair of teenage girls famously sued McDonald’s for making them fat and sick; the suit was thrown out, but the publicity added to the clamor about the “toxic environment” that giant food marketers have produced in our culture.



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