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NEW YORK Weight Watchers International confirmed that it has parted with The Seiden Group, which has created its advertising since 1998.
“We need a larger, more integrated partner,” said Donna Fontana, vp of public relations at the Woodbury, N.Y., client. “What we’re looking to do is combine the responsibilities at one agency.”
New York independent Seiden had held creative duties while Interpublic Group’s Lowe handles media. Lowe intends to compete for the combined account, Fontana said, but she added that Seiden simply does not have the capability to handle creative, media planning and buying, direct-marketing, interactive and retail-promotion duties.
“They’re
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