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NEW YORK Weight Watchers has hired consultancy Pile and Co. to lead a review of its estimated $70 million ad account.
WPP Group’s Young & Rubicam in New York is the incumbent. The agency won the business three years ago in a Pile-led review.
BrandBuzz, a unit of Y&R Brands, is expected to defend on Y&R’s behalf, per sources. A Y&R representative declined to comment.
Boston-based Pile confirmed that it had been hired to manage the competition but referred other questions to client officials, who could not immediately be reached.
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