Weetabix Ads Tout New Flavors

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Outdoor ads for Weetabix cereal from KPC Christopher Thomas tout two new flavors as well as its snacking potential.

The campaign introduces Banana bix and Frutibix, new variations on the original whole-wheat Weetabix cereal, to U.S. markets. Ads are ex pected to break in January. The campaign will include radio, outdoor and online components.

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