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Outdoor ads for Weetabix cereal from KPC Christopher Thomas tout two new flavors as well as its snacking potential.
The campaign introduces Banana bix and Frutibix, new variations on the original whole-wheat Weetabix cereal, to U.S. markets. Ads are ex pected to break in January. The campaign will include radio, outdoor and online components.
One ad pictures the cereals side by side and includes the headline, “A split personality has never been so appealing.” A bubble coming out of one box reads, “We’re cereal,” while a bubble coming out of the other box reads, “We’re snacks.”
Most recently the tagline “The crunch that gets you to lunch” has been used in Weetabix ads, but the new effort is not tagged, a move that allows the copy in the dialogue balloons to deliver the “cereal/snacks” message, said Leo Rice, svp of Bos ton’s KPC Christopher Thomas.
Spending will be about $1 million, said...
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