This Week’s Must-Haves: a Friendly Robot That Teaches Kids to Code

This week, the Adweek staff is highlighting glowing sneaker clip-ons, a denim trucker jacket and an umbrella that syncs with your smartphone. Take a look! 


Dash Robot, $150

Silicon Valley tech toy startup Wonder Workshop wants to make coding easy for kids of all ages with the Bluetooth-enabled Dash robot. The friendly blue bot syncs with five different apps tailored to different learning levels, like Go, which teaches basic controls to make Dash move and light up, and Wonder, a picture-based coding program that lets kids teach Dash detailed behaviors from navigating around objects to responding to voice commands. Kids can further customize their robots with add-ons like a smartphone mount that allows Dash to shoot video, a launcher that transforms it into a catapult, and even a xylophone that lets it compose and play music.

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Davek Alert Umbrella, $125

Scared to invest in a high-end umbrella for fear that you'll eventually misplace it? Davek's super-sturdy Alert series is practically un-lose-able thanks to integrated beacon chips that sync with your smartphone to let you know when you've moved more than 30 feet away from the umbrella.

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Olympus TG-870 Waterproof Camera, $280

Whether you're documenting an underwater adventure or just taking snapshots in the pool, Olympus' new waterproof camera has you covered. The 16-megapixel CMOS sensor, ultra-wide-angle lens and 5x optical zoom ensure you'll get a clear shot, while the shock- and crush-proof exterior keeps it safe in depths of up to 50 feet (or 147 feet with an optional case). Built-in Wi-Fi and GPS let you easily geotag and share your pictures.

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Levi’s MLB Denim Trucker Jacket, $108

Gear up for Opening Day with Levi's first-ever MLB collection for men and women, featuring outerwear and sweatshirts emblazoned with Yankees, Red Sox, Giants and Dodgers logos. The denim trucker jacket, seen here, lets you show off your team pride with a baseball-inspired leather patch on the front and chain-stitched team name across the back.

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FireFly Running and Biking Safety Lights, $20

Nighttime exercise enthusiasts (and fans of '90s L.A. Lights) will get a kick out of these glowing sneaker clip-ons, which attach to any size shoe to ensure you stay visible to passing motorists even in pitch-black conditions.

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3DRudder VR Edition Controller, $179

Enhance your VR experience with this foot-powered controller, which lets you explore virtual worlds hands-free by tilting or rotating the pad in different directions. It's meant to be used while seated, so your real-life self never gets tired.

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This story first appeared in the April 4 issue of Adweek magazine. Click here to subscribe.