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Nine agencies—including incumbents Draft Worldwide and Publicis—are pursuing Business Week’s $10 million account, sources said.
The shops, all in New York, are Grey Worldwide, Publicis, Margeotes|Fertitta + Partners, Mad Dogs & Englishmen, DCA Advertising, Ground Zero, iBalls and Elipze. The last two are interactive shops and are pitching Web du-ties only, sources said.
The client seeks to consolidate business that was formerly split between Draft and Publicis, which both did creative. Media is currently done in-house, but the account encompasses creative and media for the magazine and its Web counterpart, BusinessWeek.com.
Morgan Anderson Consulting in New York is managing the process, which began in October.
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