This Week’s Must-Haves: a Levitating Light That Uses Magnets to Make Magic

This week, the Adweek staff is highlighting tech accessories and household goods including a hygienic humidifier, smart headphones and a palm-size projector. Take a look!


Flyte Levitating Light, $299

By now, you’ve probably seen countless “smart” lightbulbs promising to do everything from playing music to boosting Wi-Fi signals to changing colors with your mood. But can they float in mid-air? Flyte can. Designed in Sweden, this lamp-slash-art installation features an LED bulb that uses magnetic levitation to hover over a wooden base. The bulb is powered by induction, so there are no batteries required, and lasts for up to 50,000 hours. Flyte’s wooden base also doubles as a wireless charging pad for your smartphone. Available in October:


Bragi Dash Earbuds, $299

They may look small, but Bragi’s wireless earbuds pack quite a punch. These “smart” in-ear headphones boast an absurdly long list of features, including a built-in 4GB MP3 player (so you can listen to up to 1,000 songs without a smartphone connection), fitness tracker (there’s an accelerometer and heartrate monitor), microphone, Bluetooth headset and touch-activated surface. And did we mention they’re waterproof? Buy it:


DxO One Camera, $599

Until recently, the only options for improving upon your iPhone’s built-in camera were to attach an external lens or to carry around a separate wireless sensor. The DxO, a 20.2 megapixel camera that plugs directly into the iPhone’s lightning port, combines the best of both. Billed as the world’s smallest one-inch sensor camera, the DxO takes professional-quality photos and transfers them instantly to your phone, so you can shoot, edit and post in a matter of seconds. Buy it:


Dyson Hygienic Humidifier, $500

Leave it to Dyson to create a humidifier that’s not only beautifully designed but also puts every other humidifier on the market to shame. While some humidifiers can be breeding grounds for germs, Dyson’s “hygienic” version kills up to 99.9 percent of bacteria by exposing every drop of water to ultraviolet light before releasing it into the air. In the summer months, it pulls double duty as a fan. Buy it:


Touchjet Pond Projector, $600

Turn any surface into a giant touchscreen with the Touchjet Pond. The palm-size projector runs on Android’s KitKat OS, so you can stream content directly from the Web or virtually any Google Play app. (It can also connect to your smartphone, tablet or computer via Wi-Fi.) Use the Touchjet’s interactive stylus or Air Mouse to interact with the projected image.
Buy it:


Zuta Mobile Printer, $199

In an age where everything from keyboards to scanners has shrunk down to mobile dimensions, the printer has remained relegated to the desktop. Until now, that is. Weighing in at just 12 ounces, the ultraportable Zuta printer can print from any Wi-Fi-enabled device. To use, just place the Zuta on a piece of paper and let it go to work. Buy it:

This story first appeared in the Sept. 21 issue of Adweek magazine. Click here to subscribe.

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